Is it working? Most organizations measure search engine optimization campaigns one way: Ranking. But there's a lot more to accurately tracking SEO success.

A successful SEO campaign will deliver traffic from a wide range of keywords, including terms and phrases you didn't expect. There's more to SEO than rankings. You need to measure the success of your SEO campaign from every angle: Ranking, non-branded search traffic, and percentage of traffic from search engines are all metrics worth watching.

»	Non-branded traffic
	How much traffic are you receiving from terms that don't include your company name? This is the truest      measure of search engine optimization success. Even the most effective keyword mining will miss traffic generating terms. By  measuring non-branded search traffic, we learn more about how your audience looks for you, and can further refine your      campaign.
»	Percentage of traffic
	A successful SEO campaign should increase the percentage of traffic to your site from major search     engines. Because search marketing is one of the most cost-effective forms of marketing and PR, a higher percentage of search     engine traffic means you're lowering your effective cost-per-visit.
»	Conversion
	If relevant, we measure how many visitors that come to your site from search engines take a desired action on your site. Desired actions may include making a purchase, completing a registration form, or downloading a file. Regardless, this is the ultimate arbiter of success.